CBR TV @ WC12: Jeph Loeb on “Ultimate Spider-Man,” “AvX” & More

Marvel Studios’ Head of Television Jeph Loeb powered through a terrible cold to discuss Marvel’s upcoming slate of animated projects, from “Ultimate Spider-Man” to “Hulk and the Agents of S.M.A.S.H.” as well as writing the lead in to the upcoming “AvX” and more.

Loeb discussed what it’s like to be in the writer’s room for “Ultimate Spider-Man,” which involves an impressive mix of creative talent, from Brian Michael Bendis and Joe Quesada to the Man of Action crew and Paul DIni, lays out what fans can expect from the Marvel Animation block on Disney XD when Spidey debuts in front of “Avengers: Earth’s Mightiest Heroes” and his excitement at mirroring the summer move schedule which sees “The Amazing Spider-Man” and “The Avengers” hitting theaters worldwide.

Teasing a bit about upcoming Marvel Animation series: “Hulk and the Agents of S.M.A.S.H.,” which also features a Dini-written pilot, will debut next, an Iron Man cartoon may be in the works and Red Hulk will appear in the second season of the Avengers cartoon, a development that happened before Loeb was even involved with the series.

The current shift towards having comic book creators actively and intimately involved in the adaptation of characters into cartoons and movies is discussed, a development Marvel spearheaded, with Loeb touting the strength it gives the final product thanks to the ability to more agilely sidestep potential problems in translating characters from one medium to another.

Loeb wraps things up by discussing the challenges, technical and otherwise, he and Ed McGuinness faced in telling their “Avengers: X-Sanction” story and syncing the finale up with the opening of “Avengers Vs. X-Men” #1.