CBR TV @ WC12: Tom Brevoort Talks “AvX,” Events & Tumblr
Marvel Comics Executive Editor and Senior Vice President of Publishing Tom Brevoort brought the party to the CBR Tiki Room at WonderCon in Anaheim, CA, where the longtime Marvel mainstay sat down with CBR’s Kiel Phegley to discuss “Avengers Vs. X-Men,” how to plan an event comic, continuity, and the next era of Marvel Comics.
The conversation began by focusing on Marvel Infinite Comics, one of Marvel’s new digital publishing initiatives, debuting April 4th with a Nova story by Mark Waid and Stuart Immonen.
Next Brevoort steered the comic toward the massive “Avengers Vs. X-Men” crossover event, and Brevoort touched on the editorial structure for it within Marvel, as well as his own involvement with the Marvel AR added value content. Brevoort revealed that the main series — 12 issues featuring five writers and 3 pencillers — was produced sequentially, a necessity given the size of the undertaking.
While Marvel has found a formula for how they launch and orchestrate their events, Brevoort said it can’t be replicated exactly the same each time without diminishing returns. He also spoke to “AvX’s” three act structure and the necessity of having the three different artists each tackle one. As for continuity, Brevoort said Editorial is careful to make sure events have a character-driven story that affects the larger universe, rather than playing with all the toys because they’re all in the sandbox.
After being asked about the introduction of Hope to the Marvel Universe and how all the intervening events led to “AvX,” Brevoort recounted the broad strokes of how each story since then shaped the Universe and allowed this event, whose origins date back all the way to “House of M,” to finally happen.
Brevoort also touched on his tumblr blog, themarvelageofcomics.tumblr.com, where he posts art and other material related to Marvel Comics, and the one scan that got away. Brevoort said most of the artwork is from his own personal collection and meant to amuse him, but he also tries to share his archive with the world.